We’re going to talk politics for a sec — well, sort of. Hear me out: I’ve been blown away by the Hillary for America web presence, Hillary Clinton’s social media team and their efforts to get the millennial vote. Because it’s clear: They’re gunning for it.

As higher ed marketers, we’ve got a pretty similar audience, don’t you think? When we talk up our schools online, who do we really hope sees it and is influenced by it? Young people. Millennials. The people who are on the cusp of making a big decision (for us at the University of Oklahoma, it’s choosing a school; for Clinton, it’s choosing a president).

I was struck by an interview on MSNBC.com in which the digital director for Hillary for America, Katie Dowd, explained the importance of technology in the 2016 election.