I stumbled upon a meme the other day of the Golden Girls gathered around their kitchen table, looks of consternation on their aging faces. What had caused so much confusion among these gray-haired gals?
My brain registers the meme text.
“Me and my 30-year-old friends trying to figure out TikTok.”
Oh.
Cool.
(I’m 33, by the way.)
Then, just days later, during a BigWing outing to Roxy’s ice cream shop, my fresh-out-of-college teammate posts this on social.
The nerve of Gen-Zers. If you haven’t gotten the hint yet, the world is telling us TikTok is solely for the youths. That anyone over 26 might have a tough go of it. That this is where trends are taking off and if you have children of your own, or a mortgage, or so much as a single laugh line on your face, this app might not be for you. And if you’re a marketer looking to use TikTok to promote a brand, woah, buddy, buckle up because it’s about to be a bumpy ride.
But, here’s the truth: It’s all a ruse. Plenty of brands with audiences of all ages, and social media marketers over the age of 22, are thriving on TikTok. Sure, nearly 26% of TikTok users are between 18 and 24 years old, but get this: Close behind are my fellow millennials ages 25-34 who make up almost 25% of TikTok users. And really not far behind that are those 35-44 making up 20% of total users.
Did you follow? That’s 70% of TikTok users under the age of 44. So we’re looking at Gen-Zers, millennials, and some Gen-Xers: people who have children, people who make decisions for their families on what they eat, where they shop, where they travel. It’s actually a diverse audience when you dive into it.
Despite the world telling us to pack it up and stick to Facebook and Instagram, the numbers say otherwise. Our social experts at BigWing see TikTok as having staying power and being a top tool for digital marketers as the app continues to gain popularity. That’s why I sat down with a few Oklahoma City social media stars (including some of our own) to figure out how, if you’re going to launch a TikTok account and expect results, to do it right.
Below are 10 tips to get you started on our favorite social platform of 2020.
Read more.