It’s not enough anymore to post a photo of your finished product on social media. Sure, audiences appreciate a pretty picture (who doesn’t?), but with the rise of in-the-moment platforms like Instagram and Snapchat, followers are increasingly looking for more realtime engagement.

Many makers and creatives are turning to Instagram Stories to give a glimpse behind the scenes, with an unfiltered look at the processes behind their crafts. Since Stories won’t stick around their social feed for long, they can share more casually to build a deeper bond with their audiences.

Here’s how a few of the Internet’s most creative makers (and Tailwind app members) are taking advantage of Instagram Stories to increase engagement with their followers.