I stumbled upon “Nicely Said: Writing for the Web with Style and Purpose” when I needed it most.
It called out to me from amazon.com, promising to help me write the way I talk and turn me into a copywriter who can better serve my website users. And, as a higher ed writer who laments the use empty marketing buzzwords (innovation! prestige! bleeding-edge technology!), I was yearning for a book that could back me up on that whole talking-like-a-real-human thing.
So when it came to this new web writing book by Nicole Fenton and Kate Kiefer Lee, I was sold.
